TKL Outdoors® Marketing Campaign Featuring Joella Bates

Oilville, VA, October 1, 2014.

TKL Outdoors® announces Joella Bates, the first woman to take the BIG 5 with a compound bow, as the new marketing Spokesperson for TKL Outdoors®.

TKL Outdoors®, the nation’s premier manufacturer of weapons transport and storage cases, is launching an integrated marketing effort this fall, with celebrated bow and gun enthusiast Joella Bates. TKL Outdoors® spokesperson and acclaimed bow and gun enthusiast Joella Bates will promote TKL Outdoors® Product at trade exhibitions, in broadcast and print campaigns. The new marketing campaign will launch this fall.

Joella Bates is first woman to arrow Africa’s “Big 5”.  During her month-long safari, Joella arrowed each of the Big 5, which consists of a Lion, Elephant, Cape Buffalo, White Rhinoceros and Leopard.

Joella will be the face of TKLOudoors® new print campaign, which showcases the TKLOutdoors® message of When Your First Shot Counts…™, Innovative 24/7 Protection® products. The ads will run across a wide variety of outdoors publications. In addition, Joella Bates will promote a series of Firearms and Bow Safety sessions with children of all ages with TKL Outdoors® to promote the safe use of a bow and firearm.

“Joella is an icon among bow enthusiasts,” said Tom Dougherty, TKL President. “She personifies a pioneer and leader in her field as an Outdoor Enthusiast, and we are excited to have her representing TKL Outdoors®.”

“We are going to be aggressively marketing the TKL Outdoors® brand of product, moving forward with a campaign that demonstrates TKL’s superior product reliability and service,” said Dennis Behling, TKL Outdoors® Director of Marketing. “There is an indelible bond created between TKL Outdoors® products and their owners, because TKLOutdoors® is known for Quality and Reliability, whether traveling across the state or around the world. When Your First Shot Counts…™, Consumers rely on TKL Outdoors® product. TKL Outdoors® customers can be confident they made the best choice for the transport and storage of their weapons and gear.

About TKL Outdoors®. TKL Outdoors® Inc. is a leading global manufacturer of weapons cases, gear and accessories. TKL’s Innovative 24/7 Protection™ design offers a complete selection of industry-leading cases, gear and accessories for the Outdoors enthusiast, Law Enforcement or Military professionals. The combination of superior engineering and design makes TKL Outdoors® products, the first choice among Outdoors Enthusiasts. Based in Oilville, VA ., TKL Outdoors®is a Veteran-Owned company and since 1984 a leading US manufacturer of the highest quality weapon transport and storage cases, Outdoors and Tactical Gear, accessories and clothing.